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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics and inspiration to improve their results


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Ecommerce Marketing Chart: Median conversion rates for 25 industries

June 28, 2018 —  To explore how marketers in all industries can improve conversion, this week we analyze data from one specific industry showing how vacation booking methods are being considered and used. Read on to see how a marketer in any industry can use this data to increase purchases and other conversion actions from customers who interact with your brand.

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Website Development: How a small natural foods CPG company increased revenue 18% with a site redesign

June 19, 2018 — See the before and after of an entrepreneur’s website redesign. Learn the reason behind the changes and discover the transformative impact of not just an optimized site, but other benefits from using a rigorous process to get there (like better ROI from other channels).

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Mobile Email Marketing Chart: Online fundraising scorecard (plus mobile optimization tips)

June 13, 2018 — Nonprofits are an excellent test bed for other brands to learn from because they are the most reliant on marketing. In this article, we explore which nonprofit verticals have addressed mobile optimization the best and what all brands can learn from them.

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